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Section Navigation / important links:

• Mystery Research
• Mystery Shopping
• Test Dining
• Hotel Mystery Checks
• Mystery Calls
• Test e-mails/ Test FAX
• Staff Surveys
• Customer and Partner Surveys
• Price- and Store Checks
• Promotion Campaign Checks
• Benchmarking

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Content of the page:

Benchmarking

Monitoring of the competitive environment, or benchmarking, describes the comparison of services.

Globalization and tougher competition for market shares, make it necessary to know your company's strengths and weaknesses in relation to your competitors' in order to devise appropriate strategies for optimization.

A regular comparison of your own branches is also a reliable indicator for strategic optimization of service processes within your branch network.

Benchmarking through gorath servicetest

gorath servicetest conducts benchmarking for you, by not only comparing your branches among another (branch test), but also for your company in relation to your competitors (competition test).

Benchmarking is done on the basis of the aforementioned services, such as: test buys and consultations (mystery shopping), mystery calls, mystery dining, hotel mystery checks, staff surveys, customer and business partner surveys, price and store checks, as well as through promotion campaing checks.