Mystery Research

We carry out mystery research projects for you, such as mystery shopping, customer surveys, mystery calls, test travelling, store checks and other quality tests – tailored to the specific needs of your company.

 

Mystery Shopping:
Test buys and consultation checks

The purpose of test buys is to scrutinize service while shopping. Qualified test shoppers buy a product and thus systematically test the service quality following a standardized procedure.

Consultation check means that the service involving the consultation process prior to the purchase of a product or service is analyzed. As a rule, these are high ranking products, such as washing machines, hi-fi systems, motor vehicles, etc.), or services offered by banks, insurance companies, and others, which usually require a comprehensive consultation.

Qualified mystery checkers ask for consultation and advice regarding a certain product or service, and thus systematically test the service quality following a standardized procedure. The consultation can take place in a face-to-face manner, but also on the phone or as written inquiry.

Quality test criteria for personnel:

  • Reception and greeting of customers
  • Availability
  • Friendliness / courtesy
  • Knowledge about product
  • Helpfulness
  • Willingness to sell
  • Additional sales and increase of turnover

Quality test criteria for the POS (point of sale):

  • Ambience
  • Opening hours
  • Design, setup, interior design
  • Cleanliness / housekeeping
  • Product accessibility
  • Product presentation
  • Information about the product
  • Pricing

Quality test criteria for customer assistance:

  • Quality of customer service post sale
  • Handling of complaints