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Section Navigation / important links:

• Mystery Research
• Mystery Shopping
• Test Dining
• Hotel Mystery Checks
• Mystery Calls
• Test e-mails/ Test FAX
• Staff Surveys
• Customer and Partner Surveys
• Price- and Store Checks
• Promotion Campaign Checks
• Benchmarking

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Content of the page:

Price and Store Checks

Most shopping decisions are made at the point of sale.

Using store checks, the presentation of a product or service at the point of sale is analyzed. In general there are no interactions with sales personnel during store checks. Merely, with a store check the quality of the physical configuration of the pos (point of sale) is analyzed. This serves as an overview of the competitive situation for the client.

Following a standardized procedure, qualified test personnel analyze during a store-check the arrangement of the point of sale, how the product or service is presented, as well as the pricing (price-check).

Store checks before launching a product

If for example, a food producer wishes to launch a new product, a price or store check at the intended outlets (e.g. supermarkets) can give a good overview of the competition and their products. With a store check the producer can find out which competitive products are offered by whom and at what price.

Store checks during and after product launch

During and after the launch of a new product, a store check can provide early information about how the product is presented at different outlets. Thus, a store check serves as an early indicator for a potential bad product placement or labelling, and allows for the remedy of potential deficiencies.

Quality test criteria for store checks:

• Atmosphere and ambience
• Opening hours
• Design, setup, interior design
• Cleanliness / housekeeping
• Product accessibility
• Product presentation
• Information about the product
• Pricing

Price and store checks through gorath servicetest

gorath servicetest is happy to conduct price and store checks for you - from planning and organization, to the final presentation and interpretation of the results.